SEO Case Study: CNY Windows
A local window company with no lead generation program needed to use the Web to generate a small amount of traffic with highly qualified leads generated from the Website. Within the first few months of the existence of the Website the 100 highly qualified leads lead to a $20,000 project. Ron Nelson, Owner of CNY Windows by Heartstone: "I had a small budget and I knew Thrasher Marketing would live up to their mission statement. He did by large numbers. I closed a deal in just a few months and I owned keyphrases in the search engines that I had no idea I could have. CNY Windows, which stands for Central New York Windows, was one of our goals and we had that in just over a month. This was the best marketing investment I have ever made!" Rob Thrasher, Owner of Thrasher Marketing, stated, "We had very specific goals, which included producing a professional looking site and getting it noticed with a few keyphrases in the search engines. We achieved all goals in a few months plus closed a deal. Almost immediate return on investment." The resulted in hundreds of highly qualified leads from the site as well as an actual job that was in excess of $20,000. The site continues to generate hyper-qualified leads for CNY Windows by Heartstone and the daily traffic has peaked over thirteen times the first months traffic. From initial browers, to qualified lead, to a phone call and a request for quote all the way to a closed deal in just a few months. We will continue to better optimize the CNY Windows Website and write articles and case studies about the site and we predict that if the current metrics hold firm this site will produce over 50% of the total business conducted by CNY Windows by Heartstone.
Pre-SEO Baseline
SEO Work Performed
Post-SEO Results
Results Metrics
Future Plans
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